Buy Now


Our Purpose

The Academy of Sports & Character provides educators and coaches an affordable and effective way to teach and instill character into their athletic programs. Our tools for this are the ELEVATE and GOAL programs.

“It is often said that sports do not build character, they reveal character. We understand the sentiment but do not concede the point. We believe the vast majority of coaches, administrators, parents, and athletes sense that sports without character undermines and cheapens competition. Consequently, we must be passionate and intentional in the development of character in every athlete. We must define character, expect it, model it, and reward it. Great coaches have always expected more on the field, more in the classroom, more in the locker room, and more in life. They expected their players to compete, to be mentally tough, and to thrive. We exist to help that coach succeed.”

—Dr. Nathan Mellor, Academy of Sports & Character

Our Mission

The Academy of Sports & Character is committed to providing educators and coaches the resources needed to inspire character through sports. 

Our Company

Headquartered in Oklahoma City, The Academy of Sports & Character is a division of Strata Leadership, LLC, which provides character-based leadership resources for companies, non-profits, government agencies, and educational institutions through a variety of leadership assessments, executive coaching, training programs, school curriculum, and the Character Core membership program. These services reach more than 850,000 individuals each month in the United States and 27 other countries.