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  1. Who should use ELEVATE and GOAL?

    ELEVATE was created for Jr. High (6th through 8th grade) and High School (9th through 12th grade) student-athletes and coaches.

    GOAL was created for youth leagues (5 -10 years old)

    The materials for each program include an instructional DVD for coaches on the purpose of the program as well as the materials for the program. The Playbook is designed for coaches to teach 10 character quality lessons each season.

    There are 4 full seasons of materials covering 40 character qualities.


  1. How much do the progams cost?

    ELEVATE Pricing:

    Entire athletic programs can use the store calculator to determine pricing for ELEVATE at their school. (Pricing is based on one season of materials. If you are looking to purchase 4 years worth of materials, please contact us at info@sportsandcharacter.com )

    If you would like to purchase ELEVATE materials for 1 athletic team the cost is $399 and it is available in our online store, or by calling 877-357-0001. This package provides materials for up to 25 Athletes/2 Coaches, additional materials sold separately.

    GOAL Pricing:

    If you would like to purchase GOAL materials for 1 athletic team the cost is $149 and it is available in our online store, or by calling 877-357-0001. This package provides materials for up to 10 Athletes/1 Coach, additional materials sold separately.


  1. How long do the materials last?

    Both programs are designed to be used in 10 weeks.

    ELEVATE: The Coach's Playbook has 10 character lessons per season and there are 10 C3 Awards.

    GOAL: The Coach's Playbook has 10 character lessons per season and there are 10 GOAL Character Awards and 1 C3 Award


  1. What happens if my season is longer than 10 weeks?

    Coaches can stretch the season materials by focusing 2 weeks per character quality (ex. 2 weeks on Alertness, 2 Weeks on Courage, etc). 

    For ELEVATE, we've also created Overtime for 5 additional lessons. You can purchase Overtime by contacting info@sportsandcharacter.com


  1. What happens if my season is shorter than 10 weeks?

    You can use as few or as many lessons as you'd like per season as it helps your team grow their Character and Competence each week. If you have leftover materials, you can use them for Season 2, 3 or 4.


  1. I already use a character program or talk about having character in sports, how is this different?

    Most coaches are doing something regarding the choices being made by their athletes. Responsibility and Respect are common things coaches speak about in regards to the game they're teaching and also to winning in life.  If these resources help a coach inspire, correct or encourage a young person to learn and grow as a person, we've done our job. 

    We feel confident coaches using our materials will connect with the character qualities we've listed in the Playbook and they'll be able to effectively teach the value of strong character in sports and also in life.